Web and FTP stats are usually provided in the standard website hosting service. They'll tell you how your websites behave regarding popularity and visits, which will help you boost many sections or correct a marketing campaign. There are many pieces of software via which you can keep tabs on the traffic to a website and while some of them are more detailed, there's a standard amount of data which they all display. This includes the everyday and the monthly visits, the referrer - i.e. if the visits came directly or from a third-party Internet site, the most visited webpages, and many others. This type of data can give you an idea of where most of the targeted traffic comes from or which webpages are more widely used, so you're able to take measures and correct the content on the other pages or start advertising in another way, to raise the number of visitors and the time they remain on the Internet site. Subsequently, this will permit you to get the maximum profits.