According to the policy approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain is registered with must be correct and accurate all the time. In addition, this info is publicly accessible on WHOIS lookup sites and while this may not be a problem for firms, it may not be very acceptable for individuals, since everybody can view their names and their personal home and email addresses, especially in times when identity fraud is not that infrequent. Because of this, registrar companies have introduced a service that hides the details of their clients without changing them. The service is referred to as Whois Privacy Protection. If it’s active, people will view the details of the registrar company, not those of the domain owner, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it’s still impossible to conceal your private info with some country-code ones.